When it comes to choosing an e-commerce platform, two names stand out: WooCommerce and Shopify. Both are popular options for online store owners, but which one is better for SEO? In this post, we’ll take a closer look at WooCommerce and explain why it’s the better choice for your SEO strategy.
- WooCommerce is built on WordPress
WordPress is the most popular content management system (CMS) in the world, with over 40% of all websites running on it. One of the biggest advantages of using WooCommerce is that it’s built on WordPress, which means you have access to all the SEO features and plugins that WordPress has to offer. With WooCommerce, you can use popular WordPress SEO plugins like Yoast SEO and All in One SEO Pack to optimize your product pages, blog posts, and other content for search engines.
- More control over your SEO
With WooCommerce, you have more control over your SEO compared to Shopify. Shopify is a hosted platform, which means you’re limited to the SEO options provided by Shopify. While Shopify does offer some basic SEO settings, it falls short compared to the extensive SEO options available with WooCommerce.
- Better site speed and performance
Site speed and performance are critical factors for SEO. WooCommerce is known for being lightweight and fast, which means your online store will load quickly and provide a better user experience. Shopify, on the other hand, can be slower and more resource-intensive, which can negatively impact your SEO.
- WooCommerce is more customizable
WooCommerce is highly customizable, which means you can tailor your online store to meet your unique SEO needs. With WooCommerce, you have full access to the code, so you can make any changes you need to optimize your site for search engines. Shopify, on the other hand, is more limited in terms of customization, which can be frustrating if you’re trying to implement advanced SEO strategies.
- No transaction fees
Finally, WooCommerce doesn’t charge any transaction fees, which means you get to keep more of your profits. Shopify, on the other hand, charges transaction fees on top of its monthly subscription fee, which can add up quickly.
In summary, WooCommerce is the better choice for SEO because it’s built on WordPress, gives you more control over your SEO, provides better site speed and performance, is highly customizable, and doesn’t charge transaction fees.